I'm Brandon Ginsberg, CEO of ApparelMagic. We've made apparel software since 1984. Brands run their entire operation on our platform: product development, inventory, orders, production, accounting, ecommerce, all in one place.
I started here at 15 doing tech support, left high school at 17 to help rebuild the product, and became CEO in 2019. I still ship code, though these days that mostly means kicking off agents at night and reviewing their diffs in the morning.
I write here about fashion tech, AI, and running a software company. I also invest: technology across public and private markets, commercial real estate, and early-stage software.
New York and West Palm Beach.
What We Build
ERP software for apparel companies: product development, inventory, orders, production, accounting, and ecommerce in one platform.
Generative design tool built into the ERP. Prompt in, designs out.
Agents grounded in each customer's own data: sales follow-ups, stockout prediction, PO proposals, margin alerts, email triage. Humans approve before anything goes out.
AI assistant inside the ERP. Voice commands, batch operations, and business intelligence: ask questions of your own data and get answers with the numbers behind them.
In The Press
Things I've Written
more →Apple’s AI Blind Spot Is Driven by Ego Not Tech
OpenAI and Anthropic are fine dates, but the real long-term partner for Apple is Meta’s wide-open Llama stack.
Winners & Losers in Software, AI, and Apparel After the One Big Beautiful Bill
A blunt tour of who cashes in—and who gets kneecapped—now that the bill is law.
Bigger Isn’t Better: GPT-4.5’s API Retirement Just Proved It
OpenAI is retiring GPT-4.5 from its API, a quiet admission that scaling has hit a wall. The next leap will come from brains, not brute force.
Leadership Lessons I Learned From Dropping Out of High School
Personal insights on entrepreneurship and leadership from an unconventional path to success.